Since the launch of my co-authored book titled Are You Brand Dead?, we, the co-authors, have received positive feedback from many people. But what made my day was the review by Publishers Weekly.
Here’s the link to the review. In case you have problems accessing it, here’s what the review says:
“Consultants Yap and Saksen, with help from copywriter Tham, present a concise, user-friendly guide to their company’s approach to branding. Branding, in the sense of giving your company (or self) an immediately recognizable identity, is, the authors say, vitally important for competing in crowded marketplaces. Just as individuals will head toward the person they know in a room otherwise full of strangers, so buyers veer, consciously or not, toward products or services they recognize. This book provides a simple step-by-step guide to branding, interspersed with case studies of companies that have successfully grown their markets through branding. Topics include building, positioning, systemizing, and nurturing your business’s identity, along with assessing your competitors’ success in doing the same thing. Each chapter includes questions to help you focus your brand and helpful, easy-to-understand graphics. The advice and questions are the strongest part of the book; the case studies are less so, as they highlight firms, such as Sakae and AirPlus, probably unfamiliar to many readers. This book is aimed at all businesses, but will probably be most helpful to small concerns that can’t afford a team of consultants. For these, the book’s brevity and focus will make it a valuable read.”
About Are You Brand Dead?
Are You Brand Dead? is a light-hearted and essential guide book for brand owners to help them unravel the mystery of branding and build a brand through a tried and proven methodology – the Creativeans BrandBuilder™. A practical companion for CEOs, entrepreneurs, marketers, communication specialists and business students, this self-guide allows those who want to learn about branding to do so easily, less the industry jargon.
Published by Creativeans Pte Ltd, the book features step-by-step instructions on how to build a brand, self-assessments at the end of each chapter, and case studies on successful Asian and international brands that offer insights on how branding has helped these companies in their respective industries.
The book is currently available at popular bookstores in Singapore, such as Kinokuniya, Times Bookstores and some Popular store, and on major online bookstores such as Amazon, Barnes & Noble and Book Depository (both paperback and ebook versions).