How to Work With A Freelance Copywriter

Some managers and business owners tell me that while they like the idea of hiring freelance copywriters, they are often intimidated by the thought of managing them. Some believe that freelance writers are more difficult to manage as they are free agents and not employees of the company, while others get into unpleasant situations, such

Adding Content Development to Your Marketing Plan…And Budget Too

Content is the backbone of any website; we all know it by now. It is no longer enough to simply introduce your products and services on your website. In the new web era, websites that frequently update and improve their content with useful information get the highest traffic. And of course, search engines love them

DIY SEO Tips for Small Business Owners

So, you’ve built your website, you’re rather proud of what you’ve done, and you’re ready to receive lots and lots of inquiries and sales. You wait excitedly, and as days go by, not a single inquiry comes your way. You may be thinking at this point, perhaps I’ve forgotten to click on the “Publish” button,

How To Build A Business Website On My Own?

These days, if your business doesn’t have a website, it doesn’t exist to your customers. From product research to store locations and operating hours, consumers and corporate buyers turn to the internet before they make any purchasing decision. So no matter how small your business is (or should I say especially if your business is

What Types of Business Can I Operate from a HDB Flat?

Here’s the thing about HDB flats that a lot of you probably don’t know: you can operate a legit home business from your HDB flat in Singapore provided it meets certain criteria. It’s called the Home Office Scheme. Let me say it again: it’s perfectly legal to do so. And you can even use your