What would you do if your boss adds a project to your already long list of responsibilities? Say a need for fresh, rich content for your company’s website or a new employee handbook. Who would you hire to do the job? What would you request in the budget for the project? Most managers would do…
Some managers and business owners tell me that while they like the idea of hiring freelance copywriters, they are often intimidated by the thought of managing them. Some believe that freelance writers are more difficult to manage as they are free agents and not employees of the company, while others get into unpleasant situations, such…
Content is the backbone of any website; we all know it by now. It is no longer enough to simply introduce your products and services on your website. In the new web era, websites that frequently update and improve their content with useful information get the highest traffic. And of course, search engines love them…
Since the launch of my co-authored book titled Are You Brand Dead?, we, the co-authors, have received positive feedback from many people. But what made my day was the review by Publishers Weekly. Here’s the link to the review. In case you have problems accessing it, here’s what the review says: “Consultants Yap and Saksen, with help from…
So, you’ve built your website, you’re rather proud of what you’ve done, and you’re ready to receive lots and lots of inquiries and sales. You wait excitedly, and as days go by, not a single inquiry comes your way. You may be thinking at this point, perhaps I’ve forgotten to click on the “Publish” button,…
These days, if your business doesn’t have a website, it doesn’t exist to your customers. From product research to store locations and operating hours, consumers and corporate buyers turn to the internet before they make any purchasing decision. So no matter how small your business is (or should I say especially if your business is…